Our story started back in 2007 when our founder Nikita Perezilo, a jewellery enthusiast at the time, realised from experience the two prevailing principles in the jewellery market: good quality means expensive and vice-versa. His vision was to change this perception and conjoin the best features when purchasing jewellery: quality and value can go hand-in-hand in the jewellery market too.
A decade after the beginnings, Amberta was founded in 2017 in the beautiful city of Edinburgh and continued its mission relentlessly: proving the above said commonplace wrong. Today we have a small but ambitious team striving to shine a light on that fine jewellery can be purchased with great quality, stylish packaging without the need to spend a small fortune.
Curiosity – The future belongs to the curious.
Changing perceptions takes curiosity and we are naturally curious people at Amberta. We recognise the importance of asking questions and challenging concepts.
Self-development – Progression starts today.
We believe that personal growth and self-development is embracing that challenges are meant to be overcome and every opportunity, even a negative one, poses a chance to grow and develop every day.
Diversity – A diverse mix of voices leads to success.
At Amberta, we understand that the only way to cope with trends, ever-changing customer tastes changing concepts and even difficult times is by including different perspectives to be better equipped.
Integrity – We own everything we do.
We value honesty and openness. We know sometimes things can go sideways, but the only way to be successful in the long-run is by being transparent, respectful and owning everything we do.
Teamwork – We work and celebrate together.
We are fun-loving people who want to build a strong community by working hard and celebrating our successes.
Quality and style at affordable prices
We were founded with the belief that love for classic designs and craftmanship shouldn’t cost a fortune. As innovators with curious mindsets, we strive to shine a light on the finest designs at moderate prices.