Explore Fine Jewellery at Amberta: Silver, Gold, Pearl, and More

Our Story

We Are Amberta Group

At Amberta, we create unique, high-quality jewellery that reflects every personality, style, and story. We’re passionate about celebrating individuality and inspiring through design. Based in Edinburgh, we are a proudly Scotland-based company with a diverse, international team that values creativity and innovation.

Our collections are inspired by the world around us, celebrating diversity, self-expression, and the unique beauty of every wearer. Designed to be accessible to all without costing the earth, we believe in creating jewellery that makes you feel good – every single day.

22 mm Heart Chunky Earrings in Gold Plated Brass Marketing

the beginning

Our Founder

Established a decade ago, our story began when our founder, Nikita, made a transformative move to the UK, driven by an unwavering passion for jewellery. He started selling amber-based bead jewellery on Amazon (hence our name 'Amber–ta'), and the rest was history. Since then, we’ve expanded into three distinct brands – Amberta, Amberta Allure, and Lumini Crystals – each representing different materials and catering to diverse customer bases. We’ve since become one of the bestsellers in jewellery on Amazon UK, EU, and global marketplaces.

Our Ethos

Your Perfect Piece, Your Story

Jewellery is more than just an accessory – it’s a reflection of you, your style, and your story. We’re here to help you find pieces that tell your unique story, with a focus on personal connection and customer care.

Our Ethos

Jewellery for Every Personality and Budget

From timeless classics to on-trend designs, our jewellery is thoughtfully priced, making contemporary jewellery accessible to all.

Diversity Drives Us

We believe diversity fuels creativity. Our international team brings together a range of backgrounds, shaping everything from sourcing to customer care. By valuing every voice, we create jewellery and campaigns that celebrate all identities - helping our customers feel seen and inspired. We're committed to continuously improving our inclusivity and community support.

Responsibly Sourced

We are committed to ethical and sustainable practices in every step of our jewellery development. We source materials from suppliers prioritising recycled and responsibly mined options, ensuring minimal environmental impact. Many of our jewellery suppliers hold certifications from leading organisations, including the Responsible Jewellery Council (RJC), Recycled Claim Standard (RCS), Sedex Members Ethical Trade Audit (SMETA), The Higg Index, and the Business Social Compliance Initiative (BSCI), which affirm their commitment to ethical practices and sustainability Learn more about our Sustainability practices here.

Timeless Jewellery, Designed to Last

Each piece is sourced from skilled suppliers who share our commitment to exceptional craftsmanship. As an Assay Assured Retailer, we uphold rigorous quality checks to ensure each piece is genuine, hallmarked, and crafted to the highest standards. Whether it’s 925 Sterling Silver, 9ct & 14ct Gold, or trend-based jewellery, our focus is on quality that’s meant to last.

Our Jewellery

For those seeking bold, captivating gold pieces, Amberta Allure delivers the perfect statement. Our jewellery is designed to empower and inspire, capturing the timeless allure of gold while celebrating diversity and inclusion, both within our team and in every design we create.

9 and 14 Carat Gold by

Amberta Allure

For those seeking elegant, everyday style, Amberta presents a stunning collection of everyday trend-based jewellery made from 925 Sterling Silver, Stainless Steel and Brass, inspired by the Spring/Summer and Autumn/Winter 2025 runway shows from Milan, Paris, London, and New York, as well as the vibrant energy of Edinburgh. Our mission is to make our contemporary pieces accessible to all, with each piececrafted to reflect the latest seasonal influences.

925 Sterling Silver and Trend-based Jewellery by

AMBERTA

For the bold and expressive, Lumini Crystals offers a dazzling collection of colourful jewellery that radiates with youthful energy. Each piece captures the vibrant spirit of individuality, while celebrating the beauty of diversity and the strength of unity within our team.

Gems by

LUMINI CRYSTALS