Our Story
We Are Amberta Group
At Amberta, we create unique, high-quality jewellery that reflects every personality, style, and story. We’re passionate about celebrating individuality and inspiring through design. Based in Edinburgh, we are a proudly Scotland-based company with a diverse, international team that values creativity and innovation.
Our collections are inspired by the world around us, celebrating diversity, self-expression, and the unique beauty of every wearer. Designed to be accessible to all without costing the earth, we believe in creating jewellery that makes you feel good – every single day.
the beginning
Our Founder
Established a decade ago, our story began when our founder, Nikita, made a transformative move to the UK, driven by an unwavering passion for jewellery. He started selling amber-based bead jewellery on Amazon (hence our name 'Amber–ta'), and the rest was history. Since then, we’ve expanded into three distinct brands – Amberta, Amberta Allure, and Lumini Crystals – each representing different materials and catering to diverse customer bases. We’ve since become one of the bestsellers in jewellery on Amazon UK, EU, and global marketplaces.
